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To help design the best lead magnet possible, there are many templates available to use for free. Templates are typically cost-effective and easy to use, and they can save busy marketers a lot of time. Another option is to find a template and build your lead magnet from it. Many businesses use powerful options like Adobe Photoshop or InDesign, but they can be pricey and hard to use if you don’t have a design background. There are several design tools on the market that can help you create a quality lead magnet.

Lastly, embed the lead magnet on your website, deliver it to your leads, and promote it like crazy to achieve an ever-growing number of downloads. From there, choose the type of lead magnet to create, write the first draft, and design it using online tools. There is a process you can follow to create your lead magnet: First, pick a buyer persona to target and select the issue you’re solving for that customer type. To ensure your leads are happy with the offer, it should also be easily accessible for them and provide tremendous value to their lives or business. It also has to be actionable so leads know they’ll get value from it right after getting it. It must be specifically tied to solving one pain point and relevant to your brand so as not to confuse the leads. Regardless of type, they are an affordable way to gather email addresses and phone numbers you can use to nurture your leads while also making your audience happy.Ī successful lead magnet will satisfy several main requirements that help it convert and leave a good impression.

Lead magnets are often downloadable content upgrades like ebooks or checklists, but they can also be opt-ins for discounts, free trials, or newsletter subscriptions.

Marketers create various types of desirable lead magnets to capture information from their target audience. To do so, marketers pick which type of lead magnet they want to create and then follow a step-by-step process to build and design it, often with the help of templates or design tools. The best lead magnets provide relevant value to your audience and are attractive enough to influence potential leads to opt in to your funnel on their own. A lead magnet is a free asset that you offer to leads in exchange for their contact information.

Microsoft word 2010 templates download free event thriving